LHS Leading Hospitality Solutions strengthens its PMS and Marketing Tech businesses with the acquisition of Viato

LHS Leading Hospitality Solutions, an Elvaston portfolio company focused on software solutions for the hospitality industry, has acquired a majority stake in Viato. Based in Freiburg, Germany, Viato develops solutions for the digital distribution of hotels and holiday accommodation, strengthening LHS's technology ecosystem across both its PMS and Marketing Tech businesses.

Viato helps hospitality businesses optimise their digital distribution and increase direct bookings. Its portfolio includes a Booking Engine, a Channel Manager, and website solutions. The company serves around 2,000 customers across Germany, Austria and Switzerland, raising the number of LHS customers to 8,100. Sebastian Pasik will remain Managing Director of Viato.

The acquisition supports LHS's strategy of building a comprehensive European technology ecosystem for the hospitality industry and expanding its presence in key hospitality markets. Viato strengthens the PMS business under Simplify Hospitality Group, particularly in the German market, while also complementing the Marketing Tech capabilities of Brandnamic Unlimited.

LHS is part of Elvaston's Hospitality Technology portfolio and invests in software companies that drive the digital transformation of the hospitality industry.

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