Brandnamic Unlimited strengthens its Marketing Tech platform with the acquisition of Edita

LHS Leading Hospitality Solutions, an Elvaston portfolio company focused on software solutions for the hospitality industry, has strengthened its Marketing Tech platform Brandnamic Unlimited through the acquisition of a majority stake in Edita. The Italian company provides digital solutions for hotels and expands Brandnamic Unlimited’s presence in the strategically important Italian hospitality market.

Founded and headquartered in Rimini, Edita supports independent hotels and hotel groups in increasing their digital visibility and strengthening their direct booking channels. Its portfolio includes digital marketing solutions, CRM tools, booking technologies, AI-based applications for optimising guest communication and digital processes, as well as hotel websites.

The acquisition further strengthens Brandnamic Unlimited’s presence in Italy and supports LHS’s strategy of building a comprehensive European ecosystem for hospitality technology, with a strong local presence in key hospitality markets.

LHS is part of Elvaston’s Hospitality Technology portfolio and invests in software companies that drive the digital transformation of the hospitality sector.

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