Brandnamic Unlimited becomes Elvaston's new platform for Leading Hospitality Solutions

Brandnamic Unlimited - consisting of South Tyrolean companies Brandnamic GmbH and Yanovis GmbH - entered into a strategic partnership with Elvaston in October 2024. In future, the group of companies specialised in the hotel sector will serve as a platform for software solutions that span all stages of the tourism-specific customer journey. This reinforces Elvaston's position as a consolidator in the market for hospitality software. Brandnamic Unlimited's product portfolio includes correspondence solutions and newsletter systems, a channel manager, booking engine, and cross-selling tools. For the more than 3,000 customers on its books, the company complements its software portfolio with consulting and marketing services.

The aim of this cooperation with Brandnamic Unlimited is, in part through intensified M&A activities, to develop future solutions and anticipate trends in the rapidly expanding hospitality industry, an area of strong investment. The shared goal is to become European market leader for software solutions for the hotel sector over the coming years.