AI is reshaping expectations in B2B software – but what does this mean for software vendors?
Together with OC&C Strategy Consultants, we surveyed and interviewed more than 360 executives across the DACH region to understand how small- and medium-sized companies are adopting AI, what they expect from their software providers and where they see real value.
Our study looks at four key areas: disruption risk for incumbent software vendors, revenue potential, how to convince buyers and how AI should be productised. The findings show strong demand: 92% of software buyers expect their software budgets to increase by almost 60% over the next 2–3 years, while 78% already use or plan to use AI automation features. At the same time, customers increasingly expect vendors to demonstrate clear, measurable value from AI.
Enter your details below to download the full report to explore the findings and what they mean for B2B software companies.